Broker Check

This is your brain on retirement

Retirement Read Time: 3 min

The brain is a powerful thing, but when it comes to preparing for something that is far in the distance like retirement, it can easily be led astray — and result in some big retirement planning mistakes. Avoid preconceived notions and assumptions like waiting to save for retirement or keeping the status quo to protect your nest egg for the retirement you deserve.

Understand the true cost of waiting

One bias that can have a huge impact on the amount you save for retirement is hyperbolic discounting, which is our human tendency to choose the smaller-but-sooner reward over the larger, more distant prize. Everyone has bills to pay, vacations to plan and big-ticket items they want to purchase now, which can lead the bias to kick in and push retirement — much farther in the future than that trip to the beach — to the back burner. But the earlier you start saving, the more money you will potentially have once you reach retirement.

Mind your asset allocation

Have you ever gotten stuck on the idea that what’s good enough now is good enough forever? Then you’re an unfortunate victim of the status quo bias, which, when you’re planning your retirement, can lead you to skip rebalancing your investment portfolio. A sound investment plan is going to have your investment dollars allocated in stocks and bonds based on your risk tolerance and time horizon. If you “set it and forget it,” with respect to your allocation, you may end up being overweight in stocks and underweight in bonds.

Avoid myopic framing

At the same time, you need to be careful not to look too closely at your investments with myopic framing. The stock markets can be tumultuous, and can cause a lot of fear and stress if you watch your investments daily. Stocks can fall dramatically in a day, but that doesn’t mean they will stay down forever or even next month. By avoiding checking on your holdings too often, you may potentially avoid making poor investment decisions like selling low and buying high.

Keep your biases in check

Will you achieve your retirement dreams? You may potentially improve your odds by staying aware of your cognitive biases. Waiting too long to save, not paying attention to your investment plan and not seeing the forest for the trees are all ways to get you — and your retirement — in trouble.

Human nature, biases and assumptions can make it challenging to prepare for retirement. In an environment where news is flowing every day — if not hour — and everyone having their own idea of what you should be doing, staying focused on your long-term goals can be tough. Financial professionals who are trained to spot financial biases and potential problems can help keep you focused on the end game: Having enough money to live comfortably in retirement.


This material is intended for general public use to potentially assist you in planning for your future. By providing this material, Guardian/Park Avenue Securities is not undertaking to provide investment advice for any specific individual or situation, or to otherwise act in a fiduciary capacity.

Guardian and its affiliates, subsidiaries, employees, agents, and outside contributors, are not authorized to provide legal, tax, or investment advice in the materials of this website including but not limited to any blogs. The information provided does not constitute a solicitation of an offer to buy or an offer to sell financial or insurance products. Individual situations can vary; please contact a financial professional, your tax, investment or legal advisor for guidance and information specific to your situation. Guardian is not responsible for the consequences of any decisions or actions taken in reliance upon or as a result of the information provided by this material. To learn more about Guardian, visit

Brought to you by The Guardian Network © 2018, 2022. The Guardian Life Insurance Company of America®, New York, NY

2022-148142 Exp. 12/24 *pre-approved content*

Have a Question?

Sam Duffey
Sam Duffey
Ashford Brokerage, CA License #0J09024, AR License #15480533 Director of Brokerage Sales (205) 843-9434

Introducing Income Protection Made Simple

In every stage of life, the sudden halt of income or cash flow can have a profound impact on our lifestyle and hinder progress towards future financial goals. As a seasoned professional in the insurance industry, I understand the importance of safeguarding what many believe is ones most important financial resource, and that's where I come in.

I collaborate closely with financial professionals, serving as a valuable partner to enhance their existing carrier relationships and offer comprehensive protection against unforeseen circumstances like untimely death, injury, or illness.

Through my unique KNOW - SHOW - FLOW service, financial professionals experience a seamless process that empowers them to:

KNOW: Stay informed about the most prevalent and relevant cases we encounter, enabling them to make well-informed decisions for their clients.

SHOW: Master the art of strategizing and implementing protection plans with ease, even providing the option for joint meetings if necessary, to foster client understanding and confidence.

FLOW: Leverage our innovative agency marketing website and cutting-edge tools that enable them to scale their business to new heights.

Our offerings encompass a range of insurance products tailored to individual needs:

1) Disability Income: Provides crucial protection for earning professionals against the unexpected impacts of injury or illness on their income.

2) Term Life: Ensures the continuity of future income for loved ones in the event of the untimely passing of a breadwinner.

3) Whole Life: Establishes a lasting legacy benefit and serves as a reliable retirement distribution strategy.

When working with our brokerage team, success takes on a clear and tangible form. We strive to empower financial professionals to engage with clients confidently about income protection, streamlining the new business process, and unveiling new markets as well as sales ideas that lead to substantial business growth.

Our ultimate objective is to equip you with the tools and knowledge necessary to protect your clients' financial well-being comprehensively. As a result, you'll find new ease in processing business, discover expanded market opportunities, and experience unmatched satisfaction as you witness your business scale to unprecedented heights.

Join us in making Income Protection Made Simple a reality for your clients and your professional success. Let's work together to secure their dreams and create a more secure financial future for all.